JUSTIN IHARA

Richmond, Virginia iharajj@gmail.com in/justinihara

EXPERIENCE

Heike Creative, LLC
Senior Video Producer/Editor, Richmond, VA
March, 2024 - Present

  • Bid on video projects, sourcing vendors and talent, and negotiating cost.

  • Executed post-production workflows, including editing raw footage, creating motion graphics, sound design, and color grading for

    commercials, podcasts, and marketing videos.

  • Leveraged AI tools (Topaz AI, Colourlab, PlayHT) to enhance production quality and streamline editing processes.

  • Designed and balanced sound for video projects, including voiceover, SFX, and music beds.

Senior Video Editor & Colorist
Tilt Creative & Production, Richmond, VA
February, 2022 - March, 2024

  • Produced and edited video content for social media, connected television, OLV, and TVC across various marketing funnels and ad variations,

    ensuring alignment with client brand standards.

  • Color graded television programs for PBS broadcast, enhancing visual and narrative coherence using DaVinci Resolve and Adobe Premiere Pro.

  • Assessed post-production timelines, identified resource requirements, and secured stakeholder alignment to ensure timely and budget-

    conscious project completion.

  • Developed creative editing to achieve 3x benchmark click-through rates, 30% over impression goals, and a 34% lift in brand favorability.

Video Content Creator
The Martin Agency, Richmond, VA
May, 2016 - February, 2022

  • Directed, produced, and edited video content for national food brands such as Buffalo Wild Wings, DoorDash, Subway Sandwiches, and RITZ

    Crackers; tailoring to platforms such as Broadcast Television, Instagram, Facebook, TikTok, and Snapchat.

  • Developed scripts and pitched innovative campaign concepts, resulting in projects featured by Facebook at Cannes.

  • Led on-location and in-studio shoots, collaborating with cross-functional teams to deliver polished assets under tight timelines.

  • Consulted with Meta and Google to implement best practices for video content optimization

Marketing Manager, Video Production
Snagajob, Richmond, VA
April, 2014 - March, 2016

  • Managed end-to-end video production initiatives, producing branded content, product explainers, and customer testimonials

  • Developed YouTube content strategies, increasing audience growth by 714%, views by 416%, and search traffic by 11% through data-driven

    optimizations.

  • Supervised production crews and sourced creative partners like production companies and animation studios to execute high-quality marketing content.

Content Specialist
Snagajob, Richmond, VA
September, 2011 - April, 2014

  • Produced, edited, and managed video content for social media and YouTube channels, including campaign videos and brand storytelling

    pieces.

  • Authored and implemented editorial strategies for blog and internal communications content.

SKILLS

  • Advanced Video Editing & Post-Production: Adobe Premiere Pro, After Effects, DaVinci Resolve

  • Motion Graphics & Animation: Adobe Creative Suite, Photoshop

  • Audio Editing & Sound Design: Audition, SFX Balancing, Music Mixing

  • Video Production: Multi-camera setups, directing, producing, podcasts

  • Storytelling & Content Strategy: Scriptwriting, creative ideation, pitching, platform optimization

  • Technical Proficiency: Codecs, compression, export best practices for YouTube & social media

  • Project & Vendor Management: Coordinating external crews, adhering to brand standards

  • Innovation: Integrating AI tools into workflows; experimental editing styles

EDUCATION

School of Media Arts and Design
James Madison University, Harrisonburg, VA